About SRG Strategy
We’re a born global growth partner to the lower middle market
Headquartered in London with satellite offices in Ireland, Singapore and the US, SRG Strategy represents a diverse base of clients globally.
SRG Strategy was founded in 2017 after noticing high demand for executive-level strategic advisory - especially from independent and founder-led businesses looking to grow, restructure or exit. We funnel decades of corporate experience, business ownership and venture building to enable growth-ambitious CEOs to simplify the scaling process. We’ve worked with dozens of companies globally to accelerate growth, expand internationally, execute strategic M&A and exit.
Whether you’re looking to streamline your strategy and operations, raise capital, enter a new market or increase your valuation and sell to private equity buyers, we’re ready to plug in as your growth partner.
We didn’t like the system, so we created a new one
We don’t scale your existing problems. We’re laser focused on growing your business as whole – the first port of call for this is ensuring you have the right strategy, systems and processes in place to enable growth whilst remaining competitive. This means you mitigate your scaling related risks.
We’re growth partners, not day rate consultants. We provide the high impact solutions of strategy consulting, the expert guidance and strategic insight of trusted advisory and a candid dialogue through sparring to unlock new thinking and ensure this strategy is set into action.
We focus on high leverage activities. We won’t be delivering long-winded reports or slide decks which lead to more work. Unlock the growth you need in the most direct way possible.
We provide a tailored and personal approach. This not technical advice borne from cookie-cutter frameworks. We will drive growth in a way which will also help you as an individual. No more content mastery or standardized work which uses the same strategy as everyone else.
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Delivery of due-diligence, business and growth strategy, and high-impact solutions to accelerate growth. SRG Strategy focuses on a small number of very important initiatives which generate disproportionate impact.
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Expert guidance and strategic insight to shape decision making, inject new ways of thinking and ensure strategy gets put into action.
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Constructive and challenging discussions to generate creative solutions and pave the way forward: think of it as an elevated sounding board and innovation platform. Sometimes it's necessary to 'poke the bear', ask difficult questions and roleplay in order to move the needle. Through this, we identify the right solutions for your company and the best way to set strategy into action.
Execute via our strategic trifecta
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Fixed fee or retainer based on a pre-defined period of engagement.
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Performance based remuneration aligned with pre-defined growth delivery (e.g., an exit valuation).
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Equity-based remuneration, driven by a pre-defined allocation of vested shares.
Engage through a unique fee structure
Collaborate | Validate | Co-build | Execute | Spar
We move the needle, whether that’s for 10% or 10x growth
We're in the business of growing companies. We identify new opportunities, develop the strategy and partner with businesses to unlock real new growth. Whether incremental or exponential in nature, we have a strong track record of delivering exceptional returns.
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We work with established small and mid-sized companies. This means anything from a high-performing family businesses to companies generating between £40 million and £500 million in annual revenue.
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Start-ups and scale ups who have a strong value-proposition, clear ‘right to win’ and the potential to be the next big thing. HSPUs typically have at least 5 employees and revenues of over £1 million within 3 years of conception.
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We partner with VC and PE firms to enhance their value proposition and investment returns. Through delivering high-impact strategic advisory across their portfolio companies, we de-risk investments and accelerate scale-up.
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We partner with Family Offices and Conglomerates to enhance their value proposition and investment returns. Through delivering high-impact strategic advisory across their portfolio companies, we de-risk investments and accelerate scale-up.
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Individuals with one or (often) multiple entities in their portfolio. Clients are typically ultra-high net worth individuals who want a sparring and innovation partner to help manage and augment the operations and value of their portfolio companies.
Clients & Partners
We work with an international client base of growth-ambitious leaders of high-potential business archetypes.
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Experts across the value chain of business strategy - from value proposition to business development strategy to customer experience.
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Experts in sharpening and structuring the operational side of business to mobilise change and accelerate value delivery. This includes implementing bespoke systems and processes.
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Experts in answering the question of ‘what’s next?’ We advise across build, buy and partnership strategies, and also specialise in international expansion.
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Expertise in growing businesses across markets such as the UK & Ireland, Europe, Asia and Australia. We understand how to conduct business across cultures and context, setting clients up for success in their international expansion journeys.
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Experts in identifying innovation opportunities and joining the dots between businesses, consumers and market evolution. Our experience working on a global scale is also an excellent platform for identifying best-practices and cutting-edge innovation.
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A combination of learning and acquiring knowledge, skills, know-how and guidance to put long-term strategy into action.
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Advisory on critical people & planet initiatives. Our edge? We enable clients to do this without sacrificing profitability.
Capabilities
We are strategy and growth experts, giving us a unique ability to transform businesses end-to-end.
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Clients include commercial developers and investors, home services providers and micro-services which plug into the wider real estate ecosystem.
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Clients include QSRs, bar chains, luxury restaurants and nightclubs.
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Technology clients include enterprise software and AI companies, e-commerce players and fintech platforms.
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Clients include talent agencies, executive recruitment firms, HCM technology providers and professional education platforms.
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From niche travel technology start-ups to established aviation clients, we’ve partnered with businesses across the value chain of the travel & transport industry.
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Clients include drinks brands, distributors and industry-adjacent partners including niche start-ups.
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Clients include luxury travel companies, Michelin-star restaurants and start-ups across the industry.
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From start-ups designed to accelerate decarbonisation, to established businesses across the growing sustainability sector.
Industries
We operate a sector-agnostic business: below are some examples of sectors we have worked across in the past.
