We make scaling simple.
See how business owners and CEOs are unlocking linear, predictable and rapid growth. Our growth consulting services simplify and streamline your business strategy and operations so you can focus on what you do best.
Trusted internationally by 30+ organisations:
We represent a diverse base of clients globally, including high potential start-ups, SMEs and well-known middle market companies.
The two problems…
Business owners and CEOs:
Squeezed by everyone
Stressed and uncertain about investing in growth
Aware of issues, unsure of the root causes
Stuck in the weeds
Solutions on the market:
Claim to focus on scaling, but in the process grow issues and problems
Treat the business and individual as the same
Focus on ideas, not action - slow speed, high cost
Cookie-cutter: automated and fixated on standardised blueprints
How most businesses approach growth…
“By scaling the business without effective strategy and structure, CEOs scale their existing problems”
What if business owners and CEOs could scale without growing their existing problems?
See the wood for the trees
Understand and take advantage of opportunities for value creation and growth
Reduce risk and future-proof the business
Build the business vehicle which will deliver results for years, not months
Introducing ‘Growth Consulting’ by SRG Strategy
We didn’t like the system, so we created a new one
After decades of experience leading and managing change across FTSE 100 companies, buying & selling companies, and advising dozens of SMEs, we have curated the perfect offer for growth-ambitious businesses.
We combine the best parts of strategy consulting, trusted advisory and sparring. Work 1-1 with us to unlock growth for decades to come. Grow without scaling your existing problems.
Known across the globe for influencing and accelerating growth:
Some of our favourite case studies
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Established F&B group operating themed bars and restaurants
Engagement: Exit Strategy
Industry: F&B Hospitality
Geography: Asia
Advised CEO of F&B group operating several themed bars and restaurants on their exit strategy. Corporatized financial model and identified strategic adjustments to enhance profitability. Shaped the business case for sale and played a key role in negotiations - leading to a 7 figure exit at an increased valuation within 6 months of engagement.
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Pioneer of automated video interviewing
Engagement: Scale-up & exit
Industry: Talent Acquisition
Geography: Europe, Asia, Australia, USA
Advised on and co-ordinated the growth of enterprise software HPSU in HR sector from small domestic SaaS player to international brand name, with market-leading presence across Europe, Asia and Australia. Facilitated full end-to-end scale-up leading to 8-figure (US$) exit to private equity.
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FTSE Drinks Company
Engagement: Growth via strategic M&A
Industry: Drinks
Geography: Asia
Strategic advisor to FTSE 50 drinks company, developing strategy for M&A across the Asia Pacific region. Worked with high-growth team to share expert guidance on market risks and opportunities as well as advice on structuring growth.
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European executive search firm
Engagement: Scale-up & Exit
Industry: Executive Search / Human Resources
Geography: Europe, Asia
Facilitated expansion of European Executive Search Firm to the Asia Pacific Region. Established a regional office in Singapore and structured business development agenda. Unlocked multi-million (US$) revenues and advised on the successful sale within 2 years of market entry. Trusted advisor and sparring partner to the CEO.
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Series A Venture | AI for recruitment industry
Engagement: Scale-up
Industry: Talent Acquisition
Geography: Asia Pacific
Advisor to CEO of leading Series A technology start-up. Facilitated key partner and client introductions across new markets such as Asia Pacific, leading to onboarding of enterprise clients.
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Luxury restaurant group operating Michelin Star venues
Engagement: Optimisation
Industry: F&B Hospitality
Geography: Asia
Trusted advisor to celebrity chef operating portfolio of Michelin Star restaurant venues. Re-engineered financial model, and advised on growth strategy to expand and uplift profitability as a leaner, more resilient operation in preparation for sale.
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Pioneering social shopping platform
Engagement: Scale-up
Industry: E-commerce / Social Media
Geography: Global
Trusted advisor to CEO of an e-commerce start-up. Led an initial consortium of angel investors. Shaped growth and sales strategy, enabling initial user acquisition required to secure target valuation (4x within 2 years from initial valuation) and additional funding. Provided ongoing advisory support to mentor and upskill CEO and core team.
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Leading non-alcoholic luxury drinks brand
Engagement: Scale-up & Exit
Industry: Drinks
Geography: Asia Pacific
Trusted advisor to the CEO of a luxury drinks brand, shaping growth strategy and scaling the business to several international markets. Reached ‘name-brand’ status in markets such as Singapore, New Zealand and South Korea, and featured on television shows across Asia. Facilitated introductions to consortiums of investors and provided advisory and due-diligence during exit negotiations.
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Augmented reality for home entertainment
Engagement: Scale-up
Industry: Consumer technology
Geography: Europe, Asia
Strategic advisor to CEO and executive team, led the review and validation of company’s strategy and delivered a prioritised roadmap for execution. Developed market entry strategy for the Asia Pacific region and identified a regional partner to work with in delivering a ‘route to market’.
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International commercial property developer & investor in hotels and business parks
Engagement: Scale-up
Industry: Real Estate
Geography: Asia, Europe
Trusted advisor to Real Estate Entrepreneur for the scale-up of business from a single commercial unit to a portfolio of properties and investors - including fundraising strategy, building the business development agenda, and setting strategy into action through sparring.
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Specialist mobility guidance for professionals moving to new countries
Engagement: New market entry & scale-up
Industry: Travel & Financial Services
Geography: Global
Trusted advisor to global start-up expanding to the Asia Pacific market. Shaped corporate and business development strategy and facilitated introductions to consortiums of investors which led to the successful expansion of the business in the Asia Pacific Region.
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SaaS based solution for building emotional fitness in the workplace
Engagement: Fundraising & scale-up
Industry: Professional Development / Wellness
Geography: Global
Advised CEO of emotional and social intelligence platform on fundraising and scale-up strategy. Directed strategic business development and connected to consortium of investors. Shaped go-to-market strategy and enabled strategy into action through sparring. Within 6-months, established new funding, enabling CEO to re-focus their time on high-ticket initiatives and accelerate growth of company.
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F&B reservation and food ordering platform
Engagement: Fundraising & Growth Strategy
Industry: F&B, Events, Hospitality
Geography: Global
Advised founder of pioneering reservation, mobile food ordering and payments platform on growth strategy and initial fundraising. Within 3 months, developed robust growth plan and facilitated introductions to facilitate scale-up. Exited to new management structure within 16-months of engagement.
Our 3 step process
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1. Diagnose
Take our free Business Health Check. It requires only 4 minutes to complete and provides a snapshot view of your company's health and KPIs.
Pre-engagement
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2. Define
We offer a free consultation to review your business health and provide actionable advice. The main focuses will be on validating your growth scenario and selecting the optimal pathway to unlock growth.
Pre-engagement
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3. Deliver
We get to work on tackling your growth together through a number of working sessions and check-ins. This will be part of a billable engagement.
Billable Engagement
Step 1: Diagnose
Business Health Check
Our free online survey takes only 4 minutes to complete and provides a snapshot view of your company's health, KPIs and the most important things to focus on in the future.
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Access to our health check tool (online)
Full diagnostics report (outline of key findings)
Free diagnostics feedback call (understand and strategize)
Strategy into action report (actionable next steps)
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Rapidly identify the most important things to focus on in your business.
Enhance ongoing performance: track and measure progress over time with KPIs (key performance indicators).
Improve your clarity and focus: clear understanding of business health enables focused resource allocation. This increases competitive advantage.
Reduce risk: proactive identification and mitigation of potential risks, protects against financial losses and ensures long-term resilience.
Best suited to businesses that want to understand and benchmark their current positioning and outline key areas to focus on in the future.
Step 2: Define
During your free consultation call, we will leverage insights from the health check to identify the growth scenario you are in and then select the optimal growth pathway which aligns best.
2a: Identify your growth scenario
Our health check will provide clarity on your overall business positioning and validate what your current growth scenario is. Sometimes, there are competing needs which we need to prioritise in order to generate the most impact for your business.
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Stuck or in distress
Stagnation or slowdown in growth
Distressed situations
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Meet new obligations
Experienced a shift in growth which operations aren’t optimised to handle
To secure capital for growth e.g., from Private Equity
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Unlock new growth
Strong performance, want to get even more out of the business
Recently raised capital to grow
Exploring potential growth strategies:
Build / buy (M&A) / partner
Expand domestically
Expand internationally
Diversify into new business areas
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Prepare for a major transition
Recently acquired a new business
Selling or exiting the business
Succession or retirement planning: transition the business with confidence
2b: Select optimal growth pathway
There are three independent growth pathways to choose from depending on your existing business situation and growth scenario. We will define this together, but ultimately the choice is yours.
Core Optimisation
Understand what’s holding you back from peak performance and execute strategic adjustments to build a strong core business to scale from.
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Core diagnostics report (what's your baseline, where do you want to get to)
Core optimization playbook (what needs to change, prioritization)
90-day execution roadmap (how to execute)
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Enhance financial performance: increase your profit through efficiency in operations, lower costs and streamlined focus.
Enhance customer satisfaction: improve service quality, ability to service higher value contracts, reduce churn - leading to increased profitability.
Maximize scalability: establish a strong core business which will enable you to outmaneuver the competition and scale. Grow without scaling your existing issues.
Increase the valuation of your business and make your business more attractive to investors or buyers.
Best suited to businesses that want to optimize their core strategy and operations, and boost their commercial and financial performance.
Growth Options
Identify the growth options for your business and build a winning growth strategy at the desired level of risk and investment.
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Growth vision setting (defining the why, what and when for growth)
Growth options report (understanding your options for growth)
Growth strategy playbook (developing a growth strategy)
90-day execution roadmap (how to execute)
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Build competitive advantage: avoid missed opportunities and vulnerability to competitive threats / being outmaneuvered.
Unlock new levels of profitability: drive revenue growth through build/buy/partner strategies.
Mitigate risk: maximize cash flow runway and reduce growth-related risks.
Build investor confidence: demonstrate a clear path for value creation and sustainable growth.
Broaden access to capital: find it easier to secure growth capital.
Best suited to businesses that want to scale-up but need to know their options to quantify and maximize the outcome.
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Growth readiness report (calibrate growth strategy with the existing business operations)
Empire building playbook (defining what needs to be done to transform)
90-day execution roadmap (how to execute)
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Accelerate time to value: outmaneuver competition with a robust execution plan.
10x your financials: execute build/buy/partner strategies and unlock new levels of growth in your business.
Overcome barriers to entry: know the right processes, people and organizations to mitigate market risk, barriers to entry and information asymmetry.
Maximize investor confidence: demonstrate a clear path for value creation and sustainable growth.
Empire Building
Build the operating model and roadmap which will enable you to execute your scale-up and establish a long-term competitive advantage.
Best suited to businesses that want to take a big step-up in the market but need the business vehicle and roadmap to enable this growth.
Step 3: Deliver
This marks the beginning of our billable engagement which features working sessions and execution sprints. Typically, clients see results within the first week of working with us.
Overview of your growth journey with us (the length of engagement and relative journey will be tailored to your needs)
Working sessions
Working sessions will take place both in workshop and 1-1 meeting settings, and there will be a lot of background work on our end to ensure we can execute upon your growth ambition.
Execution sprints
After our initial working sessions, we will have regular check-ins and calibration sessions to ensure strategy is set into action and impact is realised. Tracking and measuring results is a key part of how we ensure growth is achieved.
How we work together
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Workshops
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Strategy sessions
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Check-ins
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On-demand support
Why work with us?
We’ve stretched and inspired dozens of companies and business leaders, delivering tangible results
We were founded on a commitment to moving the needle, and this is reflected in the value we’ve unlocked for clients.
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Outmaneuver competition with a robust execution plan. Successfully access and leverage fundraising opportunities and partnership offers. SRG’s ability to connect the dots faster and more strategically than industry standards has accelerated time to value significantly.
Overcome barriers to entry: know the right processes, people and organizations to mitigate market risk, barriers to entry and information asymmetry.
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Hitting KPI targets, achieving milestone top and bottom line performance, increased shareholder value and company valuation.
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Establishing strategy on how to get from A to B. Understand where to play and how to win, and having a high level growth roadmap to join the dots in-between - i.e., what are the most strategic next steps to align with vision.
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Elevated level of clarity across business strategy and operations.
Getting clear on what is preventing growth. Establish a strong core business which will enable you to outmaneuver the competition and scale.
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Avoid missed opportunities and vulnerability to competitive threats or being outmanoeuvred.
Improve service quality, ability to service higher value contracts, reduce churn - leading to increased profitability.
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Maximize investor confidence: demonstrate a clear path for value creation and sustainable growth.
Broaden access to capital: find it easier to secure growth capital.
Increase the valuation of your business and make your business more attractive to investors or buyers.
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Grow without scaling your existing issues.
Strategy, systems and processes in place.
Maximize cash flow runway and reduced growth related risk with successful planningstrategy, systems and processes.
De-risk operations as a result of strategic resilience being built into a clear and achievable growth strategy. Confidence in implementing and achieving growth initiatives. Eased pressure related to major decisions involved with turnaround, scale-up, new growth, M&A or exit.
Outcomes we’ve enabled for clients:
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We are experts in knowing where to focus time and energy to unlock the best results. We’re known for enabling clients to (untraditionally) focus on a small strategic set of high-impact initiatives. We’re also known for ‘getting a handle on’ new business contexts at speed. We achieve this through bringing a ‘40,000ft’ perspective to cut through the noise and focus on what matters most to enable and deliver sustainable growth.
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We learned the hard way so you don’t have to. We’ve worn the hats of consultants, business owners, CEOs and start-up founders - because of this we know what is needed to be successful. This level of credibility and executive experience is often only offered to the top table of multinational corporations.
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We partner directly with CEOs and business owners to co-build bespoke high-impact strategies and transform opportunities into reality. This starts with considering personal, professional and financial targets - something often overlooked in favour of jumping straight into ‘consulting’ mode. We operate at this altitude because this is where change can be mobilised most rapidly. To enable this, we are not ‘yes men’ - we bring new thinking through strategic questioning to uncover what’s currently hidden.
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Brilliant basics before magical moments.
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We bring global big business know-how to everyone. We’re a born global company. SRG Strategy was founded in Singapore in 2008 after noticing high demand for executive-level strategic advisory - especially from independent and founder-led businesses looking to grow, restructure or exit. Since then, we’ve spent decades setting strategy into action and have grown to support dozens of clients optimise, transform and scale.
What makes us different?
FAQs
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We work with clients on a case by case basis - some clients for only a few weeks and others for many years.
The up-front planning and strategy stage is executed rapidly and we will continue to work alongside you until you’ve put strategy into action.
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We’re growth partners, not day rate consultants. We provide the high impact solutions of strategy consulting, the expert guidance and strategic insight of trusted advisory and a candid dialogue through sparring to unlock new thinking and ensure this strategy is set into action.
We focus on high leverage activities. We won’t be delivering long-winded reports or slide decks which lead to more work. Unlock the growth you need in the most direct way possible.
We provide a tailored and personal approach. This not technical advice born from cookie-cutter frameworks. We will drive growth in a way which will also help you as an individual. No more content mastery or standardized work which uses the same strategy as everyone else.
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We are business builders. We support you in building and executing growth strategies and cover all things growth such as expanding domestically, acquiring new businesses or breaking into new markets and adjacencies. We provide the know-how, network and support to ensure your business will scale.
We focus on your entire business, not just marketing or sales. Most scale-up or growth offers focus on getting more customers or building brand. In other words, they might help you get more customers through the door, but they do nothing to ensure your business can handle a growing volume of customers and that you remain competitive.
We don’t scale your existing problems. We’re laser focused on growing your business as whole – the first port of call for this is ensuring you have the right strategy, systems and processes in place to enable growth whilst remaining competitive. This means you mitigate your scaling related risks and unlock better returns.
We focus on action over ideas. Knowing what to do is important, but taking action is the only thing that will unlock growth. We aren’t a training organization, we aren’t a Lamborghini-driving business guru from Instagram – we are here to help you build and execute growth which is customized to your business. No more leaning on coaches, masterminds or training manuals.
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We recognise that everyone works in different ways - during our complimentary strategy call we can discuss an approach that suits your needs and timeline. Our goal is to create impact, not lock you into contracts.
Typically we will work with you over a series of strategy sessions and workshops initially. This will be quoted as a fixed price, and any retainer or executional support beyond this is agreed at a later date.
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We plan conservatively and execute aggressively. Clients typically see an impact after 1 week of working with us.
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